![]() Strong market share, diverse products and global reach: Microsoft’s Windows desktop operating system is a household name and holds majority of market share. ![]() The vast and varied portfolio is what essentially makes this company have such a huge customer base. The wide range of products include cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. Microsoft’s software is popular not only in the western countries but across the globe. #Bcg Matrix Of Microsoft Company Info software With this, they have a great and also loyal customer base and hence a platform for advertising.Ģ. R&D focus help to maintain competitive advantage: Microsoft strongly focuses on Research and Development (R&D) through internal development which also helps it to achieve product differentiation and closer technical control. The R&D expenditure in FY20 and FY19 increased by 2.4 billion and $2.2 billion respectively which represented 14% of the company’s revenues in both the years. Microsoft has been significantly investing in its key business, for instance in order to make computing more personal, Microsoft is engaged in devising and selling first-party devices to help drive innovation, build new device categories, and spur demand in the Windows ecosystem. #Bcg Matrix Of Microsoft Company Info windows.#Bcg Matrix Of Microsoft Company Info software.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |